Sting has taken a bold step into the world of Formula 1 by partnering with the Mercedes-AMG PETRONAS F1 Team, marking the start of an exciting new chapter.
This collaboration brings together Sting’s fearless, high-energy identity with the team’s global reputation for precision, performance, and innovation. It’s more than just branding on a car, it’s a shared mission to push boundaries, fuel momentum and elevate the entire race weekend experience.
By entering F1, Sting aligns itself with a sport known for intense competition and cutting-edge engineering. The partnership creates a powerful mix of technical excellence and bold character, adding a fresh spark to one of the world’s most iconic teams.
Fans will be at the center of this journey, with Sting planning to enhance race weekends through immersive fan experiences, engaging digital stories and exciting on-ground activities that capture the full thrill of Formula 1.
For both Sting and Mercedes-AMG PETRONAS F1 Team, this alliance represents ambition, innovation and a shared drive for excellence.
Together, they aim to bring new energy to the sport and deliver moments that inspire and excite fans around the world. This is the beginning of a faster, brighter and more dynamic era.