Pakistan’s kinnow export season for 2025 has started with an encouraging pace, as exporters shipped around 6,000 tonnes of citrus to the Middle East, Sri Lanka, and the Philippines in the first ten days of December.
This early momentum reflects strong international demand and builds hope for a promising season ahead.
This year’s kinnow production stands at nearly 2.7 million tonnes, one of the biggest harvests in recent years.
With such a large crop, exporters have set a seasonal export target of 300,000 tonnes. They believe the impressive start will help them come closer to achieving this goal.
The Gulf region continues to be the largest market for Pakistani citrus. Countries such as the UAE, Saudi Arabia, Qatar, and Kuwait consistently import significant volumes due to steady consumer demand.
Newer markets, including the Philippines, are also showing growth and increasing their orders.
Despite high production, industry experts say Pakistan is still working to regain the export levels it achieved about five years ago. The sector continues to face challenges such as quality control issues, higher shipping costs, and tough competition from other citrus-exporting countries.
However, exporters remain optimistic. They believe improved handling and better packaging practices will support higher orders this year.
The positive trend in the opening days of shipments has given confidence to farmers, exporters, and government officials. If the pace continues, Pakistan’s kinnow industry may record one of its strongest seasons in recent times.
The government and exporters hope that this growth will support farmers, boost foreign exchange earnings, and help Pakistani citrus regain a stronger position in global markets.