TikTok has introduced new advertising tools designed to support small and medium-sized businesses in Pakistan, marking a major step in strengthening the country’s digital economy.
The platform says these solutions will allow entrepreneurs to run ads easily, manage campaigns, and reach bigger audiences without needing professional marketing experience.
According to TikTok, the launch aligns with its long-term mission to help local businesses grow through digital storytelling. The company highlighted its earlier training project the #GrowWithTikTok Masterclass which has already helped many Pakistani businesses learn creative strategies and boost their online visibility.
TikTok shared results from a recent global study, revealing that a large percentage of users discover new products and brands through TikTok.
About 73 percent of users said the platform introduced them to items they had never considered before, while 78 percent reported discovering new brands through TikTok advertisements.
With the new Ads Manager, TikTok aims to make online advertising simple and flexible. Businesses can create campaigns, adjust budgets, and track results using a user-friendly dashboard. The platform believes this will give smaller brands the confidence to compete alongside larger companies.
Baris Aldanmaz, TikTok’s head of global business solutions for the region, praised Pakistan’s small businesses for their creativity and passion.
He said that TikTok wants to help them share their stories, spark conversations, and connect with customers in fresh ways.
TikTok also pointed to strong creative tools and targeting features that help brands reach the right audience.
The company says more businesses are joining TikTok because the platform offers a fun, engaging environment where customers actively explore new trends and products.