Air Link Communication Limited has officially entered Pakistan’s home appliances market by forming a strategic partnership with global electronics brand HISENSE.
The collaboration will be carried out through Air Link’s subsidiary, Select Technologies Limited, marking an important expansion of the company’s business operations.
Under this partnership, Air Link and HISENSE will focus on the local manufacturing and nationwide distribution of home appliances, including Smart TVs and air conditioners.
The initiative combines HISENSE’s global technology expertise with Air Link’s strong manufacturing setup and wide distribution network across Pakistan.
Industry observers say the move will help increase the availability of modern and affordable home appliances for Pakistani consumers.
Local manufacturing is also expected to reduce dependence on imports, lower costs, and support the government’s push for industrial growth and localization.
The partnership is being viewed as a positive development for Pakistan’s electronics and manufacturing sectors.
By producing advanced appliances locally, the project is expected to create new job opportunities, encourage skills development, and strengthen the country’s industrial base.
HISENSE has also shared plans for direct investment in Pakistan, which signals strong long-term confidence in the local market.
This commitment reflects growing interest from international companies in Pakistan’s consumer electronics sector, driven by rising demand and a large customer base.
Air Link officials said the collaboration aligns with the company’s vision to diversify its portfolio and contribute to economic development.
With this step, Air Link aims to deliver high-quality products while supporting local industry and innovation.