Daraz Pakistan’s annual 11.11 event once again proved why it is the country’s biggest online shopping moment, with DarazMall taking the spotlight as the major driver of success. Customers flocked to the platform in record numbers, choosing verified brands and reliable sellers at a scale not seen before.
This year, DarazMall brands saw extraordinary performance, growing more than 50 times compared to normal days. Well-known names across beauty, fashion, food, electronics and home essentials became customer favourites, while several emerging brands experienced nationwide visibility for the first time.
While millions browsed over 10 million discounted products, categories like makeup, fashion, skincare and tech accessories dominated shopping carts. Everyday items such as lip gloss, serums, earbuds, unstitched suits and handbags saw a major surge in demand.
A large number of new sellers benefitted as well. Many smaller brands used 11.11 as their first major launchpad, with some seeing a 700% jump in orders during limited-time sale slots.
Daraz’s advertising tools also saw record participation, with over 2,300 sellers running campaigns showing a strong shift toward data-backed digital marketing.
Behind the scenes, Daraz’s operations network carried out fast and far deliveries, including one that covered nearly 2,000 km. Customer satisfaction reached 92%, supported by better delivery times and improved product quality checks.
Digital payments also hit new highs. Easypaisa recorded over 12 times more transactions than regular days, reflecting Pakistan’s growing comfort with cashless shopping.
According to Daraz Pakistan MD Ehsan Saya, this year’s momentum shows how deeply e-commerce has become part of everyday life. He noted that 11.11 now plays an important role in helping brands grow and enabling small businesses to reach customers across the country.
With stronger brand performance, rising digital payments and improved service, this year’s 11.11 event further strengthened Daraz’s position as Pakistan’s most trusted online shopping destination.