Sting has taken a bold step into the world of Formula 1 by partnering with the Mercedes-AMG PETRONAS F1 Team, marking the start of an exciting new chapter. This collaboration brings together Sting’s fearless, high-energy identity with the team’s global reputation for precision, performance, and innovation. It’s more than just branding on a car, it’s […]

Pakistan’s fintech industry is receiving global attention after Forbes identified the country as one of the most promising digital finance markets in the region. For years, Pakistan struggled to compete with larger neighboring markets but 2025 has marked a significant change in momentum. By late November 2025, Pakistan’s fintech landscape had grown to 450 companies, […]

Sapphire, one of Pakistan’s leading textile and fashion groups has made another strong move in global markets. Its parent company, Sapphire Fibres Limited, has approved an additional USD 2.5 million investment in its American subsidiary, Sapphire USA, LLC. This comes after an earlier investment of USD 5 million earlier this year, showing the company’s growing […]

Air Link Communication Limited has introduced a new company called ZEXO Technologies (Private) Limited, which is fully owned by Air Link. The company has been launched with an authorized investment of Rs. 200 million. This step shows that Air Link is planning to grow its presence in Pakistan’s technology sector and explore new business opportunities. […]

Daraz Pakistan’s annual 11.11 event once again proved why it is the country’s biggest online shopping moment, with DarazMall taking the spotlight as the major driver of success. Customers flocked to the platform in record numbers, choosing verified brands and reliable sellers at a scale not seen before. This year, DarazMall brands saw extraordinary performance, […]