Toyota has introduced a limited-time price reduction on its popular Toyota Fortuner lineup in Pakistan, making the premium SUV more affordable for buyers.
Under the new offer, the Fortuner G variant is now available at around Rs. 12.43 million, while the Fortuner V has been reduced to approximately Rs. 14.93 million. This means customers can save more than Rs. 2.5 million on each variant compared to previous prices.
The company announced that this is part of a promotional campaign aimed at increasing sales and attracting new customers.
The offer will only be available for a limited period and may also depend on stock availability at dealerships.
Automobile market experts believe this decision comes at a time when demand for high-end SUVs has slowed down.
Rising competition from other brands and changing buyer preferences have also put pressure on sales in this segment.
By reducing prices, Toyota is likely trying to make the Fortuner more competitive and regain customer interest. The move may also encourage buyers who were previously hesitant due to high prices.
Dealers expect increased footfall in showrooms as the new rates provide a significant price advantage for potential customers. However, they also advise interested buyers to act quickly before the promotion ends.